Mugs Up
Rebranding
Mugs Up is a rebrand of a local Drive In in Columbia, Missouri. This family owned business is known for its home-made Root Beer and zip burgers.
In this rebrand I took a contemporary 50’s approach to the design. I drew up characters that represent the brand throughout the college town.
Before
After
No Cheese Zip Burger
Mugs Up, Orders Up
French Fry Packaging
Zip Burgers packaged to perfection
Wrapper Packaging
Sweer BBQ Zip Burger
Plant Based Zip Burger
To Go Cup Packaging
Chili Cheese Zip Burger
Cheese Zip Burger
Tangy BBQ Zip Burger
