Spritz is a decade inspired hard seltzer alcohol company based in St. Louis, Missouri. Its purpose is to provide a healthy nostalgic drink experience for millennials and Gen Z. Spritz’s first decade collection to drop is Y2K. A decade ranging from late 90’s to early 2000’s known for its music, color, and style. Each can is inspired by a new flavor that is associated with popular music in that era. This collection represents the fun of the Y2K period using color and imagery while providing contemporary design through typography and illustration.